meet the team - - Circle - Individual


Joseph T. Cherry

CEO / Founder

Joe Cherry has been a recognized leader in the sales industry for over 25 years. His leadership and vision created multiple successful corporations in the office products industry, leasing and financial industry and family entertainment industry. In 2001, he founded and launched the “Spirit of America” program, which carried the image of the firemen raising the American flag from the events surrounding 9/11, with the majority of all revenues going to help the families affected by the terrible event. These negotiations included developing partnerships with world-class companies such as Timex, MBNA Credit Cards, Thermos and Fellowes.

Joe is the founder of Trivesta. His passion for children and continuing education are the driving factors behind the Trivesta College Scholarship Program.  Joe is passionate about relationships and sits as Chairman of Land & Building Development for a non-profit 501-c (3) corporation, The Envision Sienna Park Project. This project will provide community “shared-space” for thousands of families in Missouri City, Texas. The park will allow an entire community, and city, the space to share life together.

Joe serves his community, his church, his company, his family and every Advocate and Member passionately from a point of “relationships are everything”.

My favorite Trivesta Core Value is: Excellence. To always strive for excellence in all we do in our relationships, our work and even our hobbies, provides a clear path for our children to follow. This is how we will create a better tomorrow, starting today!

As a member of the Trivesta team, I’m most proud of: Our Advocates who have a desire to serve others by purposefully striving to achieve their personal dreams, in an effort to help others achieve their dreams.

I am passionate about: Building relationships and helping others “Live the Dream.” If one cannot strive to achieve their dreams, how can one ever truly feel fulfilled? I live the dream daily enjoying scuba diving, fishing, golfing and spending time with friends, neighbors, co-workers, my loving wife, Sara, and our four children, Nico, Gino, Isabella and Gianna.